Idea & Inspirations

Kate Nash- Foundations:
This Video is very fun and wacky, which is something i might also consider to recreate. It's folksy and kitschy, which relates to Kate Nash and her bubbly personality.

Sara Bareilles:
The video for this song is very catchy, and will stick in your mind just as the song does. This is a cute and kitschy video, which connects to an idea i may or may not have.

FINAL THEME/IDEA!

My Group: Josie, May and Olivia
Song: Voodoo Child- Rogue Traders
Theme: feminism, power, women having the upper hand

(one girl, one boy, maybe band members)

Costume: dark, tight, revealing clothes, fishnet tights, massive heels.
Props: rock band set, flour, paint?

Camera shots:

• Extreme close up of lips 'baby, baby, baby'
• Close up of face and hands- blow the flour into camera (at end)
• Medium shot of leg, in fishnets, on chair the boy is sitting on

Apply the concept of Voyeurism & Intertextuality to a MV of your choice.

Voyeurism and Intertextuaity: 
Christina Aguilera- Candyman
In this music video, Christina is our main star. She is a very beautiful woman, with a lovely figure, and that is what the male audience are looking at. The female audience, however, are looking at her wardrobe, her hair, her makeup and any gossip they can pick up. The target audience is varied, but is mainly aimed at teenagers, although the fifties/sixties theme appeals to a wider variety of age. The male gaze are looking at the star's sex appeal, and her revealing clothes.

The older audience will be thrilled with the theme, and flattered as it was their era. The use of sailors adds to the appeal for the female audience, making them attracted and interested. The theme promotes the star in all era's and decades. The clothing attracts a varied audience and keeps them involved with the narrative and party scene.

Introduction to a music video- class work

Incorporating, raiding and reconstruction are essentially the essence of intertextuality.

Narrative and Performance (Goodwin Theory)

• Narrative in songs is rarely complete, more often fragmentary, like poetry.
• The same is true of music promotions, which often suggest story lines or offer complex fragments of them in non-linear order.
• In doing this, the music video leaves the viewer with the desire to see it again, if only to catch the bits missed on the first viewing.

Two examples of this are: Kelly Clarkson, with 'Since u been gone' and Sophie Ellis Bexter, with 'Murder on the dancefloor.

Two of the main reasons for close up shots are to, A) engage the audience, and B) to promote the main STAR.

Styles:
Other commentators have divided music videos in terms of style, though often there will be a cross over between these, apart from performance and narrative, it is possible to identify at least six main styles: Gothic, Animated, Dreamscapes, Portraiture, Futuristic and Home Movies.

Themes and Ideas

Theme: Boy meets Girl

• Summer romance
• Cheesy/romantic
• Bright and cheerful

Music:

• Light and preppy
• Pop
• Parade- Rollercoaster or Cimorelli- Million Bucks

Mise-en-scene:

• Summer clothes, Taylor Swift style
• Bright colours, pink, blue, green, yellow etc
• Not too dressy or over the top
• Costume (for the girl)- summer dresses, dungarees- 'cute' clothing
• Costume (for the boy)- chinos, shirts, hat? (use for signature look)

Themes and Ideas

Theme: Power of Feminism

• Over powering, the woman/women in control, they are the dominant character, whereas the male is the submissive.

Music:

• Rocky
• Edgy
• Shania Twain- man i feel like a woman?

Mise-en-scene:

• Dark clothing- which is tight and revealing
• Heavy make up, dark colours, bright lipstick/lip gloss
• High heels
• Use of fashion and art photography
• Costume (for the girl)- fish net tights, tight dresses/skirts, dark coloured, black, white and grey clothing, spiked heels, heavy make up.
• Costume (for the boy)- black vest top, jeans, hat/sunglasses? (accessories to create enigma and a signature style)

To explain and apply the concept of voyuerism and intertextuality

Define Voyuerism: the pleasure of watching someone else perform, eg Rihanna (sex appeal, ideology, iconography).

The idea of voyuerism is frequently evident in music video through a system of screens within screens- eg the characters are shown watching other performers on a television set, via a webcam, as images on a video camera screen or CCTV within the world of the narrative.

Define Intertextuality: the relationship between two texts, especially literary ones.

Using different texts within a text spark a recognition in the audience, for example a television show in a music video.

Not all audiences will spot the reference and this does not need to detract from their pleasure, but it is argued that those who did spot a recognition were flattered by what they saw.

Visual reference in music video come from a range of sources: which include cinema, fashion and art photography.

introduction to music video

http://www.youtube.com/watch?v=OwP6U0LRzQM

Conor Maynard ft Ne-yo- Turn Around
Codes and Conventions:

• good looking star, stereotype
• naturalistic location
• good use of lighting, clear what time of day it is
• clear narrative, use of other characters (CO STAR)
• good stage presence
• narrative fits lyrics

introduction to music video

Florence and the machine- Spectrum
codes and conventions:

• abstract
• good use of prop
• STAR has stage presence, photogenic
• big productions
• not always direct address, but still engages audience
• keeps the audience on their toes
• big use of colour
• bold performance
• light is reflective
• choreography

Advanced Portfolio: Technical Codes

LO- To explain music video style...

Codes and conventions in a music video:

• montage
• special effects, eg colouring, fish eye lense
• verisimitude
• star- commodity, confident, stage presence, direct address
• theme and lyrics of song must match image of video
• pace needs to match song
• narrative needs to match song
• rule of thirds
• iconography
• intertextuality

Camera Work:

• subvert the abstract from reality
• various techniques
• fast paced/slow paced
• close up shots

 use of close up: to create a sense of intimacy between character and audience
emphasizes half of the commodity on sale (via song, artist and voice)

Editing:

• fast cut montage
• slow pace
• gentle transitions
• split screens
• fish eye lense

introduction to music video

I have been thinking of any editing styles that would make my music video bolder and stand out. For example, myself and my group could create a 'summer sunshine/summer haze' edit, making the audience feel like they really are participating on a summers day which would fit the theme we are discussing.
Or to give a specific meaning to the mise-en-scene, we could use a 'back to the 70s' vibe, which creates ideas for costume, lighting and location.
Another idea would be to use a 'dream' effect, to give an illusion of someone being asleep or day dreaming, or possibly even a flash back.
The use of a fish eye lense/editing technique shows a ulterior meaning to our theme, making sub themes and plots to give the music video charisma and charm.
I have contemplated using varying colours in the video as well, for example making the sky a more enhanced blue if we are to make the audience believe they are fulfilling the same story as the main actor/s.

Introduction to music video

In today's lesson we worked in groups and discussed the type of theme we wanted running in our music video. With May and Olivia, we came up with the idea of using an upbeat song and peppy song so that we could make a cheesy story line for.

We also decided who was going to be the main role (me) and discussed if we needed the use of other actors/performers.

In an attempt to decide which song to use, we googled 'upbeat music artists' and saw what came up. Then all three of us brain stormed non-mainstream artists and looked at the videos on youtube of which ones had low views.
These are the songs we showed an interest in:

- The Kixx: Already Gone
- Parade: Perfume
- Parade: Rollercoaster
- Cimorelli: Million Bucks
- Aly and AJ: Rush

Listening to the lyrics of these songs, we fathom that the theme is to do with love and loss, mainly, only using upbeat and bubbly music, which keeps the audience engaged and interested.
We have discussed using the theme of a cheesy and romantic couple, a summer romance maybe? We are still in a brain storming stage, and have more ideas to develop our beginning ones. We will research other peppy music videos that have a similar theme to the one we are starting to think up.