Introduction to a music video- class work

Incorporating, raiding and reconstruction are essentially the essence of intertextuality.

Narrative and Performance (Goodwin Theory)

• Narrative in songs is rarely complete, more often fragmentary, like poetry.
• The same is true of music promotions, which often suggest story lines or offer complex fragments of them in non-linear order.
• In doing this, the music video leaves the viewer with the desire to see it again, if only to catch the bits missed on the first viewing.

Two examples of this are: Kelly Clarkson, with 'Since u been gone' and Sophie Ellis Bexter, with 'Murder on the dancefloor.

Two of the main reasons for close up shots are to, A) engage the audience, and B) to promote the main STAR.

Styles:
Other commentators have divided music videos in terms of style, though often there will be a cross over between these, apart from performance and narrative, it is possible to identify at least six main styles: Gothic, Animated, Dreamscapes, Portraiture, Futuristic and Home Movies.